Scientology Ideal Orgs as Destroyers of Wealth, Part 1: The Strategy

In this series, we will finally collect what we have learned about the Ideal Org program and the strategy behind it in one place.  Here, we’ll take our best guess about why Scientology is so focused on building lots of expensive new churches that nobody visits.  There is a strategy behind it, and there are rational reasons why Scientology leader David Miscavige thinks this is a good use of cash, but the logic behind the strategy may surprise you.

Part 1 looks at what Hubbard thought made a Scientology org ideal, and we’ll look at why Miscavige took the idea and turned it into something very different.  There’s an underlying strategy as well as the usual cult needs to exploit both staff and members.   Continue reading “Scientology Ideal Orgs as Destroyers of Wealth, Part 1: The Strategy”

Asymmetric Activism 3: Occultism Drove Scientology to Be An Asymmetric Totalitarian Target

In this post, I’ll further examine how Scientology morphed from a radical, insurgent mindset, to one of totalitarian monolith, ironically becoming the target of asymmetric tactics, rather than a practitioner. It starts with Hubbard’s embrace of the occult in pursuit of methods of control over an individual or situation. However, the natural progression never stops at one; it invariably leads to an obsession with subjugation and power over an ever-increasing group, rather than simply individuals. Motivation is key in determining the intent of a foe, more so if there’s asymmetry or incoherence in their strategy, especially if their motivations appear highly ideological-based. While financial gain and ideological dominance were part of Hubbard’s motivations, occultism was a founding ethos in Scientology, indeed a vital pillar underpinning Scientology’s abhorrent world view. Continue reading “Asymmetric Activism 3: Occultism Drove Scientology to Be An Asymmetric Totalitarian Target”

Strategic Activism 2: Applied Asymmetry and the Guardian’s Office

The first post in this series discussed the use of principles adapted from the military doctrine of asymmetric warfare as one possible strategy to combat Scientology. This weekend marks the 10 year anniversary of the start of the Anon’s version of asymmetrical warfare against Scientology, both in the virtual and physical spaces, and seems an appropriate place from which to assess Scientology’s use of similar asymmetrical or unconventional tactics.

Continue reading “Strategic Activism 2: Applied Asymmetry and the Guardian’s Office”

Evolution of Scientology Opposition, 1968-2018


Today marks the tenth anniversary of Anonymous’ epic protests at Scientology locations worldwide.  While headcount is hard to estimate precisely, the number of people who turned out, many in Guy Fawkes masks, was at the very least a significant fraction of cult membership globally, and may have actually exceeded the total membership of the cult, which we now estimate at around 22,000 globally. Numerous sources have covered the reasons for and the history of Anonymous’ protests far better than we could.

More importantly, the scale of Anonymous’ protests put the cult into a defensive posture from which it has never recovered. The idea that a large group could show up on Scientology’s doorstep without the cult’s OSA goon squad anticipating it and preventing it undoubtedly shook leader David Miscavige to the core. And the cult’s playbook for dealing with protestors was forever shattered.

In this post, we look at why Anonymous was such a landmark in the evolution of opposition to the cult, and we put it in the context of the evolution of cult opposition over the last 50 years. We connect the dots and take a stab at predicting the nature of cult opposition that may come next, particularly if existing opponents change strategic focus to make these next generations of opposition happen.

Continue reading “Evolution of Scientology Opposition, 1968-2018”

New Series: Adapting Military Strategy to Guide Scientology Activism

Unorthodox military theories can often provide alternative methods in opposing Scientology. Starting this Sunday, in a series of posts on, I’ll explain how just one of these theories can exponentially ratchet-up the heat on the church. This theory can also provide a lens in which to view the past actions of the church against the critic movement, as well as gauging the successes of groups such as Anonymous.  Continue reading “New Series: Adapting Military Strategy to Guide Scientology Activism”