A Deeper Look at the Upcoming Ideal Org in Orlando

In an article published on Saturday, Tony Ortega reported that Scientology is pushing to open the new Ideal Org in Orlando soon.  I decided to take a look at the numbers behind the building and behind Scientology in Orlando. This Ideal Org is doomed to failure because of the small number of members in Orlando and the location of the facility, even further off the beaten path than most new Scientology buildings.

Once we’ve gotten a handle on the numbers, we’ll look at whether this particular Ideal Org might herald a change in the Ideal Org strategy.   Continue reading “A Deeper Look at the Upcoming Ideal Org in Orlando”

Back of the Envelope: How Much Might Scientology Spend on Winter Olympics Ads?

Earlier today, Tony Ortega posted an article about Scientology’s plans to air advertising in the Tampa market during the 2018 Winter Olympics.  We do a quick back-of-the-envelope estimate of the amount that Scientology will spend and the size of the Scientologist audience that cult leader David Miscavige hopes to impress. Spoiler: unsurprisingly, it’s a costly boondoggle.

Continue reading “Back of the Envelope: How Much Might Scientology Spend on Winter Olympics Ads?”